Custom Automations provide businesses with the ability to streamline operations by automating repetitive tasks and processes. This feature minimises human intervention, thereby reducing the potential for errors and increasing efficiency. For instance, organisations can automate data entry tasks, allowing employees to focus on more strategic initiatives. Another practical use case is in customer relationship management, where automated follow-ups can be set up after a lead is generated, ensuring timely communication without manual effort. By integrating Custom Automations into your workflow, you can enhance productivity and create a more agile business environment.