The Pipelines feature allows businesses to efficiently manage and assess their incoming leads, providing a comprehensive view of potential opportunities. By tracking and categorising leads, users can speculate on their value and prioritise follow-ups accordingly. For instance, a sales team can utilise this feature to identify high-value leads that require immediate attention, ensuring that no potential revenue is missed. Another real-world use case is for marketing teams to evaluate the effectiveness of their campaigns by analysing the sources of incoming leads, enabling them to optimise future strategies. With the ability to visualise where leads are situated within the sales pipeline, organisations can make informed decisions that enhance their overall lead generation efforts.